Culture Perspective values the confidentiality of our respondents and study participants. We've established this policy as a testament to our dedication to safeguarding your privacy. Please note that we may revise this policy occasionally without advanced notification. By providing any information to Culture Perspective, either electronically or in other formats, subsequent to any modifications, you are indicating your agreement to those updates.

Before we begin, here are some important points:

• We will never try to sell you any products or services.
• Your views remain confidential.
• Every time we contact you, we'll clearly identify our company and the person reaching out.
• Choosing to join a study is entirely up to you and in no way means you're employed by us.
• You have the freedom to remove yourself from our database whenever you wish.
• At any time, you can request a copy of your Personal Information or ask for its deletion.

When you sign up to participate in our market research studies, we may collect the following information:

• Full name
  
• Email address
• Age or age range
• Gender
• Location
• Other demographic or personal information relevant to the specific study

Culture Perspective collects two types of information: 

Identifiable Information - This refers to details that could potentially single you out. We gather the following identifiable details: First and Last Name, Home and Work Addresses, Phone Numbers (Work, Cell, Home, Fax), Email Address, Birth Date, and IP Address. On certain occasions, for identity verification, we might request a view of your Driver’s License. We never collect Social Security numbers unless mandated by an authoritative entity (e.g., for W9/1099 forms when an individual receives more than $600 within a year).

Anonymous Information on Non-Identifiable - This pertains to data that doesn't pinpoint your identity, such as broad demographic details. The anonymous data we gather may vary over time.

Information we do not collect

Culture Perspective will never collect or ask for Credit Card Numbers or specific Account Identifying Financial Information.

Why we collect information

Culture Perspective collects Personal Information for the following purposes: 

• Contact - So we can contact you regarding research studies.
• Qualify – So we can qualify you for research studies.
• Conduct Research – So the research study can be carried out.
• Payment – So we can validate your information for payment purposes
• How do we receive information about you?
• Culture Perspective collects information via following tools and methods: 
• When you voluntarily provide us your personal details in order to register via google forms or surveys that we publish
• Online Registration - Our secure website allows individuals to submit and modify their details.
• Online Surveys & Landing Pages - These tools assist us in gathering data.
• Email - Our primary mode of communication, through which we may also acquire or update Personal Information.
• Phone Calls - We might collect or update personal details during telephone interactions.
• Text and SMS - During text or SMS communications, we might gather or amend Personal Information.
• Social Media - While we don't directly gather data from social media platforms, we might share links to our online surveys or landing pages which do collect data.
• Face-to-Face - Occasionally, we gather or update details through direct personal interactions.

How We Use Your Information

The information you provide will be used for the following purposes:

To contact you regarding participation in a market research study.

To analyze and categorize participants for research purposes.

To ensure a diverse and representative sample for our studies.

Who We Share Your Information With

We do not sell, trade, or rent your personal information to third parties. We may share aggregated demographic information not linked to any personal identification information with our research partners for analysis purposes. Any third parties we engage to assist in the market research process will be bound by confidentiality agreements to ensure the security and privacy of your data.

How we protect your information

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place industry standard physical, electronic, and managerial procedures to help safeguard the information we collect.Culture Perspective is committed to using commercially reasonable efforts to maintaining the security of Personal Information. While we take these measures, due to the inherent open nature of the internet, we cannot guarantee that your information will not be accessed, disclosed, altered or destroyed. By using our service, you acknowledge that you understand and agree to assume these risks.

Protection for children

Children are to obtain their parents’ permission prior to providing Culture Perspective with any Personal Information over the phone, internet, via email, or in person. Culture Perspective does not knowingly or intentionally collect information from individuals under the age of 18 years old without prior parental consent. We require verbal or written consent from parents of children under the age of 18 years old to partake in research we coordinate.

User Rights

You may request to: 

• Receive confirmation as to whether or not personal information concerning you is being processed, and access your stored personal information, together with supplementary information. 
• Receive a copy of personal information you directly volunteer to us in a structured, commonly used and machine-readable format. 
• Request rectification of your personal information that is in our control.
• Request erasure of your personal information. 
• Object to the processing of personal information by us. 
• Request to restrict processing of your personal information by us.
• Lodge a complaint with a supervisory authority.
• However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements. 

If you wish to exercise any of the aforementioned rights, or receive more information, please contact our Data Protection Officer (“DPO”) using the details provided below: 

[community@cultureperspective.com] 

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable time. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. 

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

How to contact us

If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at [community@cultureperspective.com] 

Last Modified

Updated Oct of 2023 to reflect new tax compliance standards.  

Updated Oct of 2021 to reflect text message communication.

Updated December of 2019 to align with California Consumer Privacy Act